(Additional writing samples available upon request)
During my tenure at Petco, I was responsible for ensuring all marketing collateral accurately aligned with Petco’s overall tone and voice, while being legally compliant. I also wrote advertising copy for a variety of different Petco marketing vehicles, such as emails, banners, social media and more. See below for examples.
Petco Community Blog
What comes to mind when you think of Leap Day? As a proud frog parent, I immediately think of frogs. After all, frogs are known as the unofficial mascot of Leap Day.
San Diego American Marketing Association
San Diego Community Newspaper Group
NBC San Diego
San Diego local jazz singer chatted with me about his music career and his upcoming shows in San Diego to celebrate his new CD release.
“When it comes down to it, jazz music is a passion I have always had.”
Reggae band The Expendables played a show at the House of Blues in San Diego and I had the opportunity to review it.
“Although the Expendables aren’t from San Diego, fans had no trouble displaying their appreciation for them and their music.”
World-renowned DJ Steve Aoki made a visit to San Diego in March at the Valley View Casino Center. I had the great opportunity of being able to go to the show and write a review. Aoki is one of my favorite DJs and it was a great experience for me to see him live and write about it.
“Fans’ overbearing excitement at the sight of the star brought the volume in the arena to even greater heights.”
This was my first phone interview with a well-known musician from the band Tiger Army. I was extremely nervous about the interview but it ended up going really well.
“A lot of artists settle for things, but that’s just not me and I am still motivated to play my best show yet.”
This article was published in College Social Magazine, a national and local lifestyle guide distributed to over 50 universities around the country.
This is an article I wrote published in College Social Magazine discussing the benefits of becoming a member of LinkedIn.
The Daily Aztec
This is an article I wrote that was published in The Daily Aztec.
NBC San Diego
“This is a chance for our up-and-coming local talent to show what they’re made of and impress the crowd with their songwriting and performance skills.”
“I think stage presence is very important, just the way you present yourself to the audience.”
San Diego Entertainer Magazine
This featured article in San Diego Entertainer Magazine captures the essence of one of San Diego’s most talked about sushi restaurants. To this day, two of the locations have my review posted by their front door – good thing I gave them a raving review!
San Diego State University coursework
As part of an editorial course, I wrote this story concerning the amount of non-local students SDSU currently accepts each year and how that impacts the university’s national status.
It’s no surprise that California is having a tough time financially, and education is one of the sectors that has been hit the hardest.
Personality profile feature story on SDSU music professor Kevin Delgado.
” The way I was taught was to try to find out what’s authentic. I try not to learn third hand; I read all the books and find the information myself.”
This story documents the mayoral race in San Diego, specifically covering Kevin Faulconer’s district.
“He was someone a lot of people talked about for mayor, but after speaking to his family and supporters, he decided he wanted to remain as a strong leader for reform on City Council.”
A review on a musical called The Scottsboro Boys as part of a journalism reviews course.
“It’s no surprise that the musical was nominated for 12 Tony Awards for its magnificent work.”